Getting the tone and the medium correct, are two of the main internal comms challenges for any organisation. So when Barclays wanted a more conversational approach to its employee magazine, The Specialist, it turned to Rise PR to create the content.

Taking a series of briefs each month on how Barclays had gone the extra mile for customers, exceptional achievements by Barclays’ employees and comment on a variety of business issues, Rise PR created content for 20+ stories that reflected these topics and delivered them in a more conversational and open style. When combined with a new app format, this created a genuinely new approach to internal comms for Barclays.

Fulfilling its objective of creating content that employees look forward to, take the time to read and want to be in, The Specialist was immediately a popular read. It also saw a month-on-month increase for stories submitted for future issues, as Barclays’ employees all wanted to see their name in lights.