VPT supplies innovative DC-DC power converters, EMI filters, and custom engineering services for avionics, military, and space applications. When it wanted to raise awareness of its new series of DC-DC power conversion products for space power systems, it turned to Rise PR to devise a five-country European PR programme.

Given the importance of using quality products in space systems, Rise PR focused on VPT’s 20 years’ space mission experience working with organisations such as NASA and Boeing. When it launched the SVR Series in the UK, France, Germany, Russia and Spain, this heritage came to the fore.

Highlighting VPT’s quality and expertise in the sector, Rise PR secured articles in both power and aerospace media in the target countries, raising awareness of VPT as a quality supplier in each market. A follow-up campaign sought to educate the market about buying power converters from the US, resulting in a by-lined opinion article publishing in each country targeted.