US tech and European PR expansion – three dynamics for US agencies to bear in mind
International expansion used to take place much later in the journey for US tech companies. In 2026, it’s happening much earlier. Series A and B startups across AI, enterprise SaaS, ecommerce, cybersecurity, ClimateTech and more, are all moving into the UK and Europe long before they’ve built international marketing teams. Investor expectations, competitive pressure and…