New analysis reveals lack of PR readiness among recently funded startups
27 November 2025 – A new analysis of 334 UK startups that secured seed or pre-seed funding in 2025 has revealed a striking lack of PR readiness, with just 13% of funded startups having a dedicated press or news section on their website.
The study, conducted by tech startup PR agency Rise PR, analysed the websites of hundreds of recently funded UK startups across sectors including technology, sustainability, fintech, and healthcare. It found that most are missing the basic tools needed to communicate effectively with journalists.
Key findings:
- Only 13.2% of startups have a dedicated press or news section.
- Just 0.9% list a named PR or media contact.
- Fewer than 2% provide downloadable media assets such as logos or product images.
- Only 4.2% include company background information or a boilerplate.
- Around a third (33.8%) maintain a blog or insights section, but few use it to share news or company milestones.
“These are companies that have already achieved funding and are aiming for rapid growth or further investment, but most haven’t yet laid the basic groundwork to tell their story,” said Paul Allen, director, Rise PR. “Irrespective of size, maturity or sector, a journalist must be able to find your news, your leadership team, a media contact, and downloadable images. For too many startups, that information isn’t there, highlighting how many early-stage companies are underprepared for media engagement. A lack of contact details is a pet peeve for many journalists.”
Allen added that a lack of PR infrastructure can have consequences for scaling businesses:
“The startups that invest early in professional communications tend to build trust faster, with investors, customers, and prospective hires. It’s not about vanity; it’s about credibility and trust. Even the addition a of a clear media contact can make a significant difference in visibility and professionalism.”
Rise PR developed the analysis as part of its ongoing work with early-stage and scaling technology companies, looking to gauge the readiness of such companies for external engagement with media.
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About the research
Based on the analysis of 334 UK startup websites that were publicly listed as raising funding in 2025 (January to October).
About Rise PR
Rise PR is a specialist PR agency helping startups and scaleups in the UK and Europe build credibility, visibility, and trust. With a focus on technology, sustainability, and innovation, Rise PR delivers tailored media strategies for founders ready to grow their brand.
Media Contact:
Paul Allen
Founder, Rise PR
