As an innovation-focused B2B startup, we were looking for a PR firm who really understands the UK B2B media, who could not just lend PR support but really become part of the team, understand our business and drive press activity accordingly. Paul has been excellent in all of these areas, we have worked together now through pre-launch, launch and for over a year since, with some excellent coverage in leading press, not least a launch article in the Financial Times. Highly recommended.