As part of its growth and expansion strategy, Wazoku acquired US open innovation company, InnoCentive. This offered a greater US footprint but also added InnoCentive’s open innovation community to complement Wazoku’s idea management platform. Clarity of message and media understanding were crucial and Rise PR created all press materials, and devised and executed the global media strategy.
The Results
Utilising the reach of a global newswire to fill in any gaps, the results speak for themselves. All coverage carried the principal messaging, covering the acquisition, what it meant for the market and paving the way for future acquisitions as part of Wazoku’s longer-term strategy.
