Banking was a vital sector for Squirro, but although it had a great array of customers, getting them to do PR was a challenge. When the European Central Bank (ECB) agreed to do a press release, the pressure was on to make it count with the press.
The Results
The ECB was not available for interview to talk through their use of Squirro’s technology, but we had drafted a strong press release with good input from ECB execs. With such an impactful release we were still able to land the story in a wide variety of banking, fintech, AI and business press.
