Mirakl had closed a series B funding round of $20M and wanted to tell the world all about it. It was particularly keen to get exposure in TechCrunch, so we recommended offering it to them as an exclusive. This gives the best chance of success and as you are ready as soon as the exclusive publishes, then you can still secure coverage elsewhere.
The Results
Exclusives can be challenging to land, but this one worked like a dream. The client achieved its main priority of an article in TechCrunch, but we were still able to secure strong coverage in a variety of retail, funding, startup and business press, most notably in Forbes.
