For this consumer product campaign, we used different products from the Sprout range to appeal to different media sectors. A new chilli pencil was used to target Father’s Day gift guides; herb and vegetable plantable pencils were used to target food press, whilst the colouring pencils were used to target parenting bloggers.
The Results
This approach paid off in terms of quality and quantity of press coverage. We secured nationals such as The Daily Mail, The Independent, Metro, Evening Standard and The Voice, and delivered some impressive results in consumer lifestyle and cooking press, such as Top Sante, Good Housekeeping and BBC Food, as well as a whole host of parenting, gardening and foodie bloggers. As a final flourish, we secured top-tier business press for Sprout in Forbes.
