Media relations was just one part of this integrated marketing campaign for Fortra (then HelpSystems). Rise PR managed all elements of the campaign – sourcing and managing a research provider and report writer, creating press materials for four different regions, handling all media relations, and drafting a wide range of marketing materials, from multi-platform social content to blog posts, web copy and email.
The Results
The campaign – focused on cybersecurity in Financial Services – delivered on every metric. Rise PR secured widespread press coverage in trade, business and tech media across the four target countries, and the overall report was downloaded more than 500 times, resulting in 10+ new business leads.
