We provided ongoing freelance support to this award winning agency to bolster their established team. For both clients, the challenge was to get get voices heard in the busy money and consumer affairs media. We did this through a calendar of planned and reactive media relations, making the most of internal and external data as well as expert comment. We ensured swift and smart reaction to the news agenda to cut through the clutter.
The Results
We helped deliver consistent quality national and regional coverage linking to the client websites, for two of their flagship clients and established them as ‘go to brands’ for comment. Campaigns that Rise PR worked on with Folk won Best Consumer PR (The Content Marketing Association) and were shortlisted for Best Use of Digital PR (The Content Marketing Association) and Best Financial PR (PR Moments).