We provided ongoing freelance support to this award winning agency to bolster their established team. For both clients, the challenge was to get get voices heard in the busy money and consumer affairs media. We did this through a calendar of planned and reactive media relations, making the most of internal and external data as…
Media relations was just one part of this integrated marketing campaign for Fortra (then HelpSystems). Rise PR managed all elements of the campaign – sourcing and managing a research provider and report writer, creating press materials for four different regions, handling all media relations, and drafting a wide range of marketing materials, from multi-platform social…
As part of its growth and expansion strategy, Wazoku acquired US open innovation company, InnoCentive. This offered a greater US footprint but also added InnoCentive’s open innovation community to complement Wazoku’s idea management platform. Clarity of message and media understanding were crucial and Rise PR created all press materials, and devised and executed the global…
Thought leadership is somewhat of a holy grail for businesses – recent research showed that the c-suite believe it has a ROI of 16% or greater. we had regular calls with the Deazy CEO and captured his thoughts on issues relating directly to his business – tech talent shortages – but also broader business topics.…
Mirakl had closed a series B funding round of $20M and wanted to tell the world all about it. It was particularly keen to get exposure in TechCrunch, so we recommended offering it to them as an exclusive. This gives the best chance of success and as you are ready as soon as the exclusive…
Processes are pretty boring and could be a hard sell with the media. So we created a research campaign based around the theme of SME stress and how to avoid it with smarter processes. Research can be hit and miss as a tactic, but knowing the media and what is likely to fly goes a…
For this consumer product campaign, we used different products from the Sprout range to appeal to different media sectors. A new chilli pencil was used to target Father’s Day gift guides; herb and vegetable plantable pencils were used to target food press, whilst the colouring pencils were used to target parenting bloggers. The Results This…
Banking was a vital sector for Squirro, but although it had a great array of customers, getting them to do PR was a challenge. When the European Central Bank (ECB) agreed to do a press release, the pressure was on to make it count with the press. The Results The ECB was not available for…
Why I think the time is right to join the CIPR